Safemark’s GoPod® Mobile and GoRoll™ Mobile receive industry’s top honors

ORLANDO, Nov. 24, 2021 – Safemark – the world leader in security, mobility, convenience and entertainment rental solutions – has received two Brass Ring Best New Product Awards from the International Association of Amusement Parks and Attractions (IAAPA). The prestigious honors were presented during the recent 2021 IAAPA Expo in Florida.

Recognizing achievements of excellence and innovation across the entire global attractions industry, the coveted IAAPA Brass Ring Awards are among the industry’s most esteemed professional honors. Safemark’s products were recognized in the following categories:

  • GoPod® Mobile was awarded First Place in the category of Best New Product: Technology Applied to Amusements – Product or Service used by Consumers.
  • GoRoll™ Mobile was awarded First Place in the category of Best New Product: Technology Applied to Amusements – Product or Service used by Facilities.

“Winning the Best New Product award in both the Consumer category and the Facilities category is an incredible accomplishment, and we are so honored to have our products recognized by IAAPA,” said Safemark Chief Marketing Officer Mark Schmidt. “Safemark is dedicated to constantly elevating and evolving the industry\’s standard of excellence by creating innovative solutions that provide a truly remarkable experience for all – and we\’re thrilled to continue leading the pack with our latest GoPod Mobile and GoRoll Mobile systems.”

Landing the No. 1 spot in the Consumer category, GoPod Mobile features advanced, hassle-free technology that allows guests to store valuables quickly and conveniently by renting on-site electric lockers directly from their mobile device.

“With GoPod Mobile, guests skip the kiosk and head right for their locker. No lines, no physical payments at the kiosk – guests can use their mobile device for everything,” said Schmidt. “A key part of our broader mobile transformation, GoPod Mobile has not only revolutionized the guest locker rental process, but also has paved the way for us to create a series of additional connected products that are helping redefine Safemark and the industries we serve.”

Taking top honors in the Facilities category, GoRoll Mobile is a full-featured, web-based fleet management and mobility rental solution that allows guests to rent mobility equipment (including strollers, wheelchairs and ECVs) directly from their own mobile device. In addition to providing a fast, easy and contact-free rental experience, GoRoll offers facilities a robust backend for reporting, improved workflow at all touchpoints and complete customization options to fit each venue\’s unique needs.

According to Sandy Calabrese, vice president for Safemark’s Locker and Mobility businesses, “By enabling our trusted, fleet-hardened mobility offerings for the attractions industry with software we are providing a turn-key rental solution for our partners that is just the beginning of revolutionizing how our industry will think about, interact with and manage mobility rentals. We’re putting the ‘mobile’ in ‘mobility’ and creating a whole new way to get both guests and facilities up and rolling quickly and efficiently.”.

The IAAPA Brass Ring Awards recognize attractions facility excellence in categories including food and beverage, games and retail, human resources, live entertainment, marketing, new products and exhibits. The venerated award (named after the brass ring that could be won by riding vintage carousels and afterwards be exchanged for a free ride) is given to those who are considered to be the most innovative and is, according to IAAPA, a true “symbol of achievement.”

About Safemark

Safemark is the world leader in security, mobility, convenience and entertainment rental solutions for such industries as theme parks, waterparks, resorts, family entertainment, museums, zoos, casinos, stadiums, destination locations and much more. Safemark’s award-winning portfolio of brands includes GoPod, SafePod, Best Lockers, ScooterBug and ScooterPals. For more information, visit


As the largest international trade association for permanently located attractions, IAAPA represents leading industry attractions and supplier companies, consultants and individual members from more than 100 countries. Members include professionals from amusement parks, theme parks, attractions, water parks, resorts, family entertainment centers, zoos, aquariums, science centers, museums, cruise lines, manufacturers and suppliers. Visit for more information.